5 Times Ford Changed the Auto Industry
When you've been around as long as Ford has, shaking up the auto industry is to be expected. Still, part of the secret to Ford's longevity is that they've found ways to make things better, do things faster, and revolutionize. Here's a list of Ford's five biggest changes to the industry (as we see it).
#5. The Ford Raptor
Let's start with one that's still fresh in everyone's mind.
On paper, the Ford Raptor shouldn't have worked. Consumers hadn't leapt at the chance to buy expensive off-road upgrade packages before the Raptor, as the perception was that a nicer truck could be made for less with after-market parts. Ford challenged that assumption, the timing of which was exceptionally poor. The Raptor was Ford's big reveal at SEMA 2008 - the same year the economy was down, gas prices were up, and the auto industry was in a downward spiral.
So when Ford introduced a large, expensive, off-road 4x4, the response should have been a light chuckle followed by an "oh my goodness, they're serious" type of reaction. Instead, Ford did the natural thing and entered the Raptor in the Baja 1000, where their bet would either be rewarded tenfold or they'd be forced to cash in their chips.
As they say, actions speak louder than words. The Raptor not only finished the race (an accomplishment in itself), it thrived. It soaked up bumps, kept up its speed, and never broke down in the unforgiving landscape. The result was better-than-average sales when it debuted in 2010, with rising sales numbers every year.
With the Raptor, Ford proved that consumers were willing to pay a premium for a seriously upgraded off-road truck (even during a recession). The Raptor's strong sales inspired GM, FCA, and Toyota to offer seriously upgraded off-road versions of their trucks, albeit with less success.
Basically, Ford invented the "race ready truck" niche. That's pretty revolutionary.
4. The Aluminum Body Pickup
Speaking of the Ford F-150, Ford made a bold (and incredibly risky) decision to build their flagship product with an aluminum body in 2015. This was an industry altering move for three reasons:
- Before 2015, aluminum bodies were used for luxury vehicles. Companies like Land Rover, Jaguar, Audi, and Tesla used aluminum extensively for years. But no mass-market manufacturer had used aluminum out of cost concerns. Ford found a way to make the costs work.
- By using aluminum on a "tough" vehicle, Ford showed consumers that aluminum is an acceptable alternative to steel. This will make it easier for other truck manufacturers to use aluminum on future products.
- The weight reduction that came with using aluminum allowed Ford to offer an extremely small V6 (only 2.7 liters) as a truck engine. This opens the door to increasingly smaller and efficient engines, even in applications where consumers previously demanded a big V8.
While it can be argued that Ford got a little bit ahead of themselves with the aluminum bodied F-150 (other truck manufacturers achieved similar weight reductions with steel), there can be no argument about the boldness of Ford's move. They made a big, brawny truck with a material reserved for luxury cars.
3. Police Cars
Ford didn't invent the police car - they just made them faster, sturdier, and more capable. No big deal.
Ford's first known police car, the Model T "Paddy Wagon," debuted in 1919. It didn't have any lights or extra heavy duty equipment, but it did set the stage for the police car revolution to come. Some ways Ford shook things up for the police force were:
- Mass ordering. The post-WWII police boom hit hard, and Ford made it possible to mass-order their custom build Sedan. With a focus on handling and comfort, the NYPD was the first major customer with 430 units purchased.
- Faster models. Look, police have to chase all cars, not just the slow ones. So what did Ford do? They created the Mustang SSP, which was used by police departments as a high-speed enforcement vehicle.
- Serious longevity. There's a reason you still see unmarked Crown Vics on the road today. Ford developed police vehicles that would be able to chase down perps even after hundreds of thousands of miles showed on the odometer.
Today, Ford's police force lineup features top-of-the-line models built for form, function, and utility. If you see one in your rear view mirror, we suggest you pull over.
2. The Assembly Line
Before December 1, 1913, it took about 12 hours to assemble a Model T. Once Henry Ford's moving assembly line was installed, that time was cut to 2.5 hours. Not only was this revolutionary, but it allowed Ford to sell more cars, cut prices, and ultimately give everyday citizens the chance of automobile ownership. More than 100 years later, assembly lines are still used by everyone from the cereal industry to the shoe industry. This wasn't just a game changer for automakers - it changed manufacturing altogether.
1. The Model T
Number one is, of course, the Model T. But explaining the ways Ford's revolutionary vehicle changed the industry would take a whole book, not just a couple paragraphs. Regardless, here are some high-points:
- The Model T's affordability, many claim, established the middle class. Ford set an 8-hour, $5 a day, 5-day a week work schedule. This allowed their workers to afford the cars and have time off to use them.
- The Model T established left-hand drive. Before the Model T, it was up to the manufacturer where the steering wheel was. Ford's mass production required uniformity, and the Model T's sheer numbers made left hand driving the standard.
- The Model T's engine set the base for technology still used today. Its 20hp front-mounted, 2.9L 4-cylinder flex-fuel engine could go up to 45 mph, which might seem modest by today's standards, but in a time when the only thing that went that fast were trains, it was quite a wonder. Plus, its single-block design with removable cylinder head is the basis for modern engines still built today.
At the end of the day, the Model T is simply the most influential car in the history of automobiles. It changed the way the world viewed, bought and built cars, and we can thank Ford for affordability across the industry today.